Migliori Libri di James C. Anderson

Nella realtà economica del nostro paese, i mercati business-to-business rappresentano il target primario, se non esclusivo, della stragrande maggioranza delle imprese. In tale ambito anche le aziende di dimensioni medio-piccole devono inevitabilmente fare proprio l’orientamento al cliente per poter resistere a una pressione competitiva spesso implacabile. Per questo servono strumenti e nozioni specifiche, adatte al particolare contesto, e non semplici adattamenti e trasposizioni di tecniche che derivano dal marketing dei mercati consumer. Il volume affronta le relazioni tra l’impresa e il mercato utilizzando il concetto chiave di valore per il cliente.

Focusing primarily on Rome and other cities of central Italy, James C. Anderson, jr., describes the training, career path, and social status of both architects and builders. He explains how the construction industry was organized-from marble and timber suppliers to bricklayers and carpenters. He examines the political, legal, and economic factors that determined what would be built, and where. And he shows how the various types of public and private Roman buildings relate to the urban space as a whole. Drawing on ancient literary sources as well as on contemporary scholarship, Roman Architecture and Society examines the origins of the architectural achievements, construction techniques, and discoveries that have had an incalculable influence on the postclassical Western world. This detailed and concise account will appeal not only to students and scholars of Roman history, but to all with an interest in ancient architecture and urban society.